For those new to the world of geolocation and related marketing techniques, the following FAQ section should help you get comfortable with some of the more commonly used geomarketing jargons.
Q. What is geolocation?
Simply put, any device or object that can connect to a mobile network or the internet leaves behind information from which it is possible to approximate its geographical location. Now regardless of the nature of the information that pinpoints the location of said object, geolocation is the process of identifying a meaningful location-based data such as the city or street address.
Q. What is geolocation marketing?
The term ‘geolocation marketing’ can refer to a gamut of marketing related activities that become possible when an online venture has a set of geolocation data.
For instance, a website could autonomously choose what language to display its content depending on the geolocation data retrieved from the originating IP address trying to access it.
Similarly, the same geolocation data could be used to present relevant advertisements, coupons, and promotions. The applications are endless.
Q. What is Geo-targeting?
In the context of geo-marketing and internet marketing, ‘Geo-Targeting’ refers to a process of determining the geolocation of an online visitor. Then, based on his/her country, state, city, zip code, IP address or whatever other geolocation data gathered, a relevant stream of content is made available to the visitor.
Q. What is Geo Fencing?
A software or application feature, Geo-Fencing utilizes geolocation data such as GPS coordinates or RFID (Radio Frequency Identification) to define a virtual boundary.
A common geo-fencing application involves putting trackers on wild animals or migratory birds to study their herd mentality and/or migration patterns.
Q. What is location-based advertising?
A mainstay for modern mobile and internet advertising platforms, the objective of Location-based Advertising (LBA) is to present advertisements geared to the location of the user/subscriber.
For instance, the tariff plans and promotions of a mobile service provider would vary from one location to the other, and therefore LBA serves as an efficient and dynamic tool to maximize the potential of advertisements presented to users.